Razzo, Italian for rocket, specializes in finding information that might elude others. Razzo focuses on high-cost, high-tech products targeted at a specific customer base. Razzo translates information gathered during the discovery phase into situational issues, which provide the basis for a plan. The level of involvement by Razzo depends on the size of the client. A large company may use Razzo to validate its own plan, or it may ask the consulting firm to come up with an independent plan, which could then be combined with ideas generated internally. Small companies would make the most use of Razzo, as they tend to rely more on outside help.”  – 2002